Senior Digital Marketer driving performance marketing, lead generation & AI automation across Meta, Google & LinkedIn — turning budgets into measurable growth, not dashboard screenshots.
I'm a Senior Digital Marketer based in Amritsar, Punjab, with 4+ years of experience driving performance marketing, lead generation, and AI-powered automation across Meta, Google, and LinkedIn.
I've managed end-to-end digital marketing for international B2B accounts across the UK, USA, Canada, and UAE, and led high-volume lead-gen campaigns for fast-growing teams in India. In 2025, I pushed deeper into AI & automation — building automated reply flows on Facebook and Instagram plus AI agents that handle inbound conversations 24/7.
I believe in data, fast feedback loops, and staying close to the user — not just running ads from a dashboard.
Meta, Google & LinkedIn ads optimized for real conversions, not just clicks.
Built AI agents and automated reply flows on Instagram & Facebook.
Full-funnel lead-gen campaigns with measurable CPL & CPA targets.
Built influencer networks and UGC programs to drive organic reach.
Anyone can run ads. These are the moments where I stepped past the playbook — shipped systems, got on planes, built things teams said would take months.
Most marketers either scale leads or cut budget. Over a single year I did both — drove cost per acquisition down 56% on a budget that was 40% leaner than the baseline. Radius-based targeting, 7-day creative rotation, killed detailed targeting entirely.
Response time used to be hours. I built automated reply flows on Facebook and Instagram plus AI agents that qualify, respond, and route inbound conversations round the clock. Near-zero response time became the new normal — no more lost leads to late replies.
I went on-ground to study markets first-hand — met candidates personally, sat with influencers, walked the local streets, understood the brand from the user's side of the table. Came back and fixed the funnel from what I actually learned. Digital only takes you so far.
End-to-end digital marketing for international B2B accounts across the UK, USA, Canada, and UAE — adapting creative, messaging, and channel mix to each market while holding execution tight. Different time zones, different buyers, same rigor.
A funnel either converts or it doesn't. I more than doubled it — from 20% to 42% — by rewriting messaging around what moved users, sharpening creative rotation cycles, and deleting everything that wasn't earning its place in the pipeline.
Started with no contacts. Built a running network of micro-influencers across target cities, every collab locked in via signed contracts before going live. Reach grew 23% organically — not from ads, but from real relationships and aligned creators.
Not through bigger budgets — through sharper targeting, faster creative iteration, and ruthless focus on what was working. Managed end-to-end campaigns that moved the revenue needle for accounts across UK, USA, Canada and UAE.
Performance campaigns and lead-gen systems shipped across some of India's most-recognized consumer brands — plus local Amritsar businesses I've grown from the ground up.
Hyperlocal performance marketing for Amritsar-based businesses — turning footfall, walk-ins, and discovery into a science.
in paid-media spend personally managed across 22+ brands on Meta, Google & LinkedIn.
A curated reel of viral content I've shipped, the performance numbers behind the campaigns, the websites I've built, and the Instagram accounts I run. Tap a tab to dig in.
Paid campaigns across Meta, Google, and LinkedIn — optimized for ROAS, CPL, and CPA. Radius-based targeting, creative rotation, and rigorous A/B testing.
Full-funnel systems — from ICP definition and creative production to landing pages, forms, and CRM handoff. Built to hit measurable CPL and quality targets.
Automated reply flows on Facebook and Instagram, plus AI agents that qualify, route, and respond to inbound conversations round the clock.
Built and managed influencer networks. Every collab locked in through signed contracts before going live. Measured on reach, engagement, and conversion.
From grid planning and creative direction to UGC programs. Eye-catching content built to perform on platform, not just look good on a deck.
End-to-end campaign management for B2B accounts across UK, USA, Canada, and UAE — from strategy and creative to spend and reporting.
Whether you need someone to build and scale your digital marketing, run lead-generation campaigns, or bring AI automation into your workflow — I'd love to connect.